Communication & Influence Training Mixte : présentiel / à distance

Dernière mise à jour : 09/10/2024

Bannière visuelle de présentation de la formation
2 days of action-training to combine both communication techniques and sales techniques to strengthen one's influence with customers

Description

While the dimension of influence is crucial in a consulting/sales interviews, it is not acquired solely through the use of specific tips and techniques. It primarily comes from mastering communication techniques and having a good self-knowledge to establish one's presence and relational style.

 

In this 2-day training program, either remotely or in-person, you will be able to develop new key skills on two specific axes:

  • Strengthening relational skills - verbal and non-verbal communication
  • Developing influence techniques to impact your messages

The techniques covered are immediately transposed into professional role-playing situations.

 

This training is also structured around reflective periods to help consultants step back from their operating modes and become aware of their strengths and areas for improvement.

 

The trainer intervenes in a coaching posture, facilitating exchanges and encouraging participants' right to make mistakes. They will thus be able to make relational adjustments in real-time while developing greater self-confidence, an essential quality to establish their influence.

 

Day 1: The Art of Communication

  • Identify the 3 rules for structuring any intervention and thus develop effective communication: 1/ Investigation 2/ Understanding 3/ Action
  • Insights on Verbal and Non-verbal communication techniques:
  • Learn to use the 3 levels of listening in any relationship
  • Know how to appropriately mobilize your body language to impact your messages with your body!
  • Master Strategic Reformulation and Questioning Techniques
  • Professional role-playing situations - real cases proposed by the company
  • Reflective time: Decoding professional situations - peer feedback sharing - personalized advice from the trainer
  • Individual personal action plan

 

Day 2: The Art of Influencing

  • Identify the difference between convincing and influencing
  • Use the effects of influential language to establish arguments and enhance the company's service offerings
  • Elegantly overcome client objections: CNZ Method (Dig / Neutralize / Zoom)
  • Role-playing to develop more fluid repartee and thus strengthen one's role as a contributor to better guide, support, and advise clients on a daily basis
  • Creation of a personal roadmap for each consultant: progressive action plan to strengthen commercial impact over the next 6 months

 

Objectifs de la formation

  1. Know and master the 3 steps of an effective communication strategy
  2. Know how to use and adapt communication techniques according to different contexts
  3. Strengthen your influence in complex / uncomfortable professional situations
  4. Develop your adaptability and relational agility to respond accurately to different client needs

 

 

Compétences acquises à l'issue de la formation

  • Développer les trois dimensions d’écoute : le langage / le langage du corps / les non dits
  • Savoir tenir sa position face au client et préserver la relation
  • Savoir utiliser le langage d'influence
  • Identifier les 3 règles permettant de structurer toute intervention pour une communication efficace
  • Savoir déjouer les objections et les transformer en opportunités
  • Savoir utiliser un questionnement stratégique

Public visé

  • Employees wishing to enhance their interpersonal skills and influence techniques
  • Senior consultants
  • Any employee who needs to develop influence in their professional network

Modalités pédagogiques

  • Alternation of theoretical presentations, practical simulations, peer learning, and reflective sequences.
  • Work on "Red Thread case" (Situation encountered and experienced at the workplace, individually identified by each participant).
  • Simulations based on client cases provided by the customer prior to the training.
  • Alternation of modalities: large group, subgroups, trios, pairs, individual.

Moyens et supports pédagogiques

  • Welcome of trainees in a dedicated training room.
  • Provision of a participant extranet.
  • In-person: Collaborative tool: create a steering wall in the room with participants.
  • Remote: Collaborative tool: Padlet to share progress and co-construct action plans.
  • Training support documents shared and made available.

Modalités d'évaluation et de suivi

  • Pre-training self-assessment
  • Immediate and delayed training evaluation
  • Post-training self-assessment
  • Collection of feedback from sponsors

Prérequis

  • Be registered by your company's training department

Informations sur l'admission

  • In-house training only
  • Scheduling upon client request. Minimum lead time of 3 weeks.
  • Participant registration by the Client Company's Training Department.

Informations sur l'accessibilité

  • All our training courses can be adapted for people with disabilities. We just need a little time to study your expectations and the possibilities available to you with you and our institutional partners.
  • To assess your compensation needs, contact our Disability Officer Catherine Herrero Granadel at 06 72 56 38 58 or by email at the following address: formationpourtous@bentendo.institute

Prochaines Sessions

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